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The Corporate Peace Gift: Alternative views to the CSR movement within the Colombian context = El regalo corporativo para la paz: Miradas alternativas sobre el movimiento de RSE en el contexto colombiano
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Digitalización realizada por la Biblioteca Virtual del Banco de la República (Colombia)
Sánchez Barrera, Juan Felipe
Ciencias sociales; Ciencias sociales / Problemas y servicios sociales - asociaciones
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© Derechos reservados del autor
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#SoyCapaz; Business; Corporate gift; CSR; Peacebuilding; Private sector
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The paper examines the way in which several private firms in Colombia have deployed Corporate Social Responsibility programmes via peacebuilding initiatives, as in a gift-exchange scheme. These initiatives often have taken place in different regions of the country regardless of the geopolitical influence armed groups have on them. Whereas the Colombian government and FARC guerrillas have started peace-talks since 2012, many areas are still vulnerable to the reproduction of violence. The national –however non-state– campaign ""Soy Capaz"" led by 120 big companies, reveal a deep interest from within the private sector to engage in peacebuilding as part of its corporate strategy. The objective of this paper is to describe how peace initiatives by the private sector could be interpreted as a gift-giving relationship between corporate firms and government officials, institutions, and the Colombian society as a whole.
Higher corporate expansion and regional consolidation, national and international positive reputation, increased leverage in government decision-making and policy-making, and a greater consumption of goods and services, are possible outcomes among other benefits that could be expected in exchange for these peace initiatives led from and by the private sector. However, the question Mauss already posited in his search for “a rule of legality and self-interest”, a “power residing in the object” (2002, p. 4), suggests a possible underlying and even deeper interest behind these initiatives. The very nature of this gift –its embedded asymmetry for reciprocation, its morality and its spirituality– creates affect within a population desirous of peace and reconciliation. However, the seriousness and scope of such venture coming from the Colombian private sector are still an issue to be clarified.
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