Manifestación

Autores

• Autor: Clavijo Rodríguez, Lina Lorena

Identificador

860264

Fecha de publicación

2015

Forma obra

Tesis

Lugar de producción

2015

Idioma

inglés

Nota de edición

Digitalización realizada por la Biblioteca Virtual del Banco de la República (Colombia)

Materias

• Ciencias sociales; Ciencias sociales / Comercio, comunicaciones, transporte

Notas

• Colfuturo
• © Derechos reservados del autor
• The purpose of this research is to present an analysis about the psychology of the luxury fashion consumer, to understand the different kinds of motivations that influence behaviour towards the purchase of luxury items. Through the exploration of theoretical approaches from both, the consumer psychology and the social culture theory, it will be explained how consumers face different kinds of needs and how they try to satisfy them in the luxury marketplace.
  Some of these needs will have an origin in intrinsic desires, while others will respond to affiliation needs for fitting into a certain social environment. Among the study of the cultural motivations, it will be shown how advertising plays a fundamental role of perception of luxury fashion. A selection of two case of studies of two of the most important luxury brands in the world, will illustrate how the industry uses the media communicate to the consumer the values of luxury brands, while associates to cultural representations of social success.
• Advertising; Affiliation needs; Comportamiento del consumidor; Consumer behavior; Contexto social; Deseo; Desire; Fashion; Lujo; Luxury; Moda; Motivador de compra; Necesidades de afiliación; Publicidad; Purchasing motivation; Social context

Enlace permanente

https://www.cervantesvirtual.com/obra/a-consumers-mind-luxury-desire-analysis-of-the-social-context-and-behavior-in-the-luxury-fashion-market-en-la-mente-del-consumidor-deseo-de-opulencia-analisis-del-contexto-social-860264

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